TV Ad & Commercial Production in the Philippines
From Brief to Broadcast. Every Step, Handled.
Lucca Creatives is a full-service television commercial production company built for brands that need more than a crew — they need a production partner who owns the entire process. We take your brief and see it through to air, managing every stage with the precision that broadcast demands.
Television Commercial Production, Done Right.
A great TVC doesn’t happen by accident.
It’s the result of a well-run production — one where every department, from pre-production planning to the final color grade, is working from the same playbook.
That’s exactly what Lucca Creatives is built to provide.
Our TV advertising production service is designed for brands and agencies who want a single accountable partner — not a patchwork of freelancers.
We bring together vetted directors, production designers, cinematographers, and post-production specialists under one roof, coordinated by a team that has done this across broadcasting, corporate, and consumer brand contexts.
The result: fewer handoff errors, tighter timelines, and a final cut that’s ready for air — without the back-and-forth that slows most productions down.
One Partner. The Whole Pipeline.
Whether you’re a brand briefing us directly or an agency bringing us in as your production partner, we handle the full scope of television commercial production — every stage, every deliverable.
Pre-Production
- Creative alignment and script breakdown
- Location scouting and permits
- Casting and talent coordination
- Production design and wardrobe planning
- Shoot scheduling and call sheet management
- Budget management and vendor contracting
Production
- Multi-camera broadcast-standard filming
- Director, DOP, and full crew deployment
- On-set production management
- Live client monitoring setup
- Behind-the-scenes and additional asset capture
Post-Production
- Offline and online editing
- Color grading to broadcast specification
- Sound design, mixing, and music licensing
- Motion graphics and title card creation
- Format versioning — 15s, 30s, 60s cuts
- Final delivery in broadcast-ready formats
Built for Brands. Trusted by Agencies.
For Marketing Managers & Brand Teams
You know what you want to say.
You have a campaign brief, a timeline, and a media buy waiting on the other end.
What you need is a production company that can take that brief seriously — and deliver a finished TVC without you having to manage a dozen moving parts yourself.
Lucca gives you one point of contact from kickoff through delivery.
We keep you in the loop at every stage without pulling you into the weeds. You stay focused on the campaign; we handle the production.
For Creative & Media Agencies
Your creative is locked.
Your client is expecting a smooth shoot.
The last thing you need is a production partner who creates more problems than they solve.
Lucca operates as a true extension of your agency — we understand how agencies work, we respect the creative, and we move at the pace the business demands.
We’ve supported production pipelines for major media networks including ABS-CBN, and we bring that same operational discipline to every agency partnership we take on.
Ready To Bring Your
Story to Light?
Let us handle the hard parts of your production pipeline — quietly, professionally, and on time.
Why Production Teams Choose Lucca.
Broadcast-standard output, production company efficiency.
We're not a boutique shop that occasionally takes on TVCs. Television commercial production is a core service — we have the crew, the equipment, and the systems to run it at scale.
A network ready to deploy.
With over 100 vetted independent specialists in our production network, we assemble the right crew for each project — not a standing team you're paying to sit idle.
PH–US cross-border capability.
Through Lucca Creatives Global, we service US-based brands and agencies with Philippine production infrastructure — delivering international-standard TVCs at a significantly more competitive cost than a stateside production house.
95%+ on-time delivery.
In TV advertising production, a missed deadline isn't just inconvenient — it can cost a media buy. Our documented delivery record exists because we build our timelines with buffer, track every milestone, and flag issues before they become problems.
Led by experienced hands.
Lucca is led by President & CEO Nico Hernandez and Managing Director Jane Pearl Carino — both of whom have built Lucca's production systems around the operational standards that broadcast clients expect.
How a Lucca TVC Production Works.
We run a clean, four-phase process that keeps every stakeholder aligned from the first briefing call to the final file delivery.
01 — Brief & Alignment
We start by getting the brief right. Whether you come in with a full creative treatment or just a campaign objective, we work with you to lock the scope, timeline, and key deliverables before anything moves.
02 — Pre-Production
We handle all logistics — casting, locations, crew, equipment, production design, and scheduling. You approve the plan; we execute it. Nothing goes to shoot without sign-off.
03 — Production
Shoot day runs the way it should: a prepared crew, a clear director’s brief, and a set where decisions get made efficiently. We keep clients as involved as they want to be — onset monitoring, daily recaps, or both.
04 — Post & Delivery
Editing, color, sound, graphics, versioning — we manage the full post pipeline and deliver broadcast-ready files in every required format. Revisions are tracked, not chaotic. And we don’t close the project until you’re satisfied.
FAQs
We produce a wide range of television commercial formats — product TVCs, brand image spots, institutional campaigns, public service announcements, and promotional content for broadcast. We work across standard durations (15s, 30s, 60s) and can produce multiple versions within a single production.
Both. We work directly with brands that are managing their own production process, and we serve as a production partner for creative and media agencies that need a reliable production house behind their work. In agency engagements, we operate with full discretion and respect for the agency-client relationship.
Yes — through Lucca Creatives Global, we provide television commercial production services for US-based clients using our Philippine production infrastructure. This allows brands to access professional, broadcast-standard output at a more competitive rate than a US production house, without compromising on quality or turnaround.
Timelines vary by project scope, but a standard 30-second TVC typically runs four to six weeks from brief to delivery — covering pre-production, shoot, and post. Rush timelines can be accommodated depending on availability. We'll give you a realistic schedule in our initial briefing, and we stick to it.
Every project is managed under the oversight of Lucca's leadership team — Nico Hernandez (President & CEO) and Jane Pearl Carino (Managing Director) — with dedicated project management and vendor coordination built into every engagement
Ready to produce your next TVC?
Tell us about your project — timeline, concept, and what you need from a production partner. We’ll get back to you with a clear plan and an honest timeline.