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Our Team

How our team works.

We define ourselves as a high-output production engine guided by strategic business logic. We aren’t a collection of “artists” waiting for inspiration; we are a disciplined squad of specialists built for fulfillment.

01.

Creative in Output, Industrial in Process

While the final product—the story brought to light—is creative, the way we build it is industrial. We use standardized “Production Squads” and a “Follow-the-Sun” global workflow. This allows us to deliver high-end aesthetics with the predictability of a supply chain.

  • Our clients get the “beauty” of a boutique studio with the “reliability” of a large-scale manufacturer.

02.

Strategic ‘Translators’

Our team doesn’t just “hit record.” We act as translators between your complex internal data and your external audience. We have the strategic literacy to sit in a boardroom or with executives, understand their KPIs, and then translate those objectives into a visual asset.

  • You don’t have to “babysit” the creatives; we already speak the language of your business.

03.

The "Third-Party Extension" Squads

We are an Integrated Workforce. Our team is trained to be “invisible” high-performers. We don’t come in to disrupt your culture; we come in to augment your capacity. We are the creative department you didn’t have to hire, train, or provide benefits for.

  • Total operational flexibility. We scale up when you have a launch and scale down when you don’t.

04.

Global-Standard Specialists

Through Lucca Creatives Global, our team is a blend of local talent and international standards. We leverage the cost-efficiency of our Philippine production hub with the high-pressure service standards of the US market.

  • A team that is elite enough for the global stage but grounded enough to remain a cost-effective creative agency partner.

"Lucca is a Production-Strategic Hybrid.

We combine the technical precision of a high-end film studio with the strategic mindset of a consultancy. We don't just make things look good; we make them work for your business."

Meet some of the people behind the work.

Get to know us.​

Nico Hernandez

Nico Hernandez, President & Chief Executive Officer

  • Nico provides the highest level of strategic oversight. As the Board President and Vendor Management lead, he ensures that Lucca’s high-level partnerships and resource networks are healthy and aligned with the company's growth.
  • He acts as the final strategic filter for all major contracts, ensuring that every engagement remains true to the "Third-Party Extension" model.
  • Final authority on corporate governance, board-level strategy, and high-value vendor ecosystems.
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Jane Pearl Cariño

Jane Pearl Cariño, Managing Director & Head of Operations

  • Jane holds a multi-faceted role, overseeing the financial health of the firm while concurrently leading Marketing Services. She ensures that the "business of creativity" is running at peak efficiency.
  • She bridges the gap between administrative stability and creative output, ensuring projects have the financial and marketing resources needed for global fulfillment.
  • Final word on corporate finances, marketing strategy, and directorial-level project pacing.

 

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Eric Santos

Eric Santos, Head of Production

  • As the Head of Production, Eric is responsible for the technical integrity of every asset that leaves the studio. He leads the on-ground and studio teams in the "Execution" phase.
  • He ensures that Lucca’s production capabilities remain at broadcast standards, managing the technical infrastructure that supports our clientelle.
  • Authority over production standards, technical equipment investment, and field-team deployment.
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Lean Morte

Lean Morte, Head of Business Development & Digital Marketing

  • Lean is the primary architect of new partnerships. As a Board Member, he ensures that Lucca’s growth is aligned with its capacity to deliver outstanding output.
  • He identifies how Lucca can best serve as a "Third-Party Extension" for new sectors, translating client needs into a structural blueprint for the production teams.
  • Lead authority on sales strategy, client acquisition, and business development roadmaps.

 

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Michelle Anne Cruz

Michelle Anne Cruz, Lead, Production Services

  • Michelle manages the day-to-day workflow of the production engine. She acts as the supervisory link between managerial strategy and specialist execution.
  • She maintains the "Operational Empathy" within the production cycle, ensuring that timelines are met without sacrificing the client’s business objectives.
  • Supervisory oversight of production timelines and specialist team coordination.

 

 

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Joseph Atabay

Joseph Atabay, Lead, Omni-Platform Management & Services

  • Joseph ensures that every story brought to light is optimized for the modern digital landscape. He manages how content lives and breathes across multiple platforms.
  • He provides the strategic "Fulfillment" of digital assets, ensuring they are not just delivered, but are technically ready for broad, multi-channel impact.
  • Authority over omni-platform delivery standards and digital asset architecture.

 

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JEROME VENTINILLA

Jerome Ventinilla, Lead, Multimedia Services

  • Jerome oversees the multimedia specialist pool, ensuring that visual storytelling and graphics are aligned with the high-fidelity standards of the brand.
  • He manages the aesthetic-to-objective alignment, ensuring that multimedia assets serve a clear strategic purpose for the client.
  • Lead on multimedia specialist assignments and visual quality control
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Cath Cajucom

Cath Cajucom, Associate Producer, Production Services

  • Cath provides high-level specialist support in the field and the studio. She ensures the fine details of the production blueprint are executed with precision.
  • She identifies micro-level production efficiencies, ensuring that the "Squad" model operates with minimal friction.
  • Specialist-level authority over production asset coordination and field support.

 

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Camille Doria

Miel Doria, Administrative Officer & Fulfillment Coordinator

  • Miel ensures the corporate and project machinery runs smoothly. She bridges the gap between Administrative/Finance needs and the final delivery to the client.
  • She safeguards the project's documentation and administrative integrity, ensuring a professional and "accountable" experience for every partner.
  • Authority over administrative checklists, office logistics, and asset archiving

Our Process

The Lucca team structure is designed to solve the two biggest complaints clients have about creative agencies: high costs and unpredictability. By moving away from the “freelancer” or “big agency” models, we provide a stable, industrial-grade alternative.


Here is how our specific structure directly benefits your bottom line and operational peace of mind:

1. Scalability Without the Overhead

Traditional agencies bake their massive office rents and executive salaries into your project fee. In-house teams require benefits, equipment, and full-time management.

  • Lucca offers a “Third-Party Extension” model. You get a full-scale production squad—cinematographers, editors, and strategists—only when you need them.
  • You save on fixed HR and infrastructure costs while maintaining the ability to execute high-stakes projects at a moment’s notice.

2. The "Follow-the-Sun" Speed Advantage

Most studios stop working when the sun goes down. Because we operate as Lucca Creatives Global, our work across the US and the Philippines creates a 24-hour production cycle.

  • While a US client is finishing their business day, our Philippine-based editing and fulfillment squads are just starting theirs.
  • Project turnarounds that feel “overnight.” We effectively double the speed of traditional linear production schedules.

3. Institutional Continuity (The "Brand Memory")

When you hire different freelancers for different projects, your brand look “drifts” and becomes inconsistent.

  • Our Structured Squad model means the same core team handles your account over the long term. We act as the “guardians” of your visual standards.
  • Total narrative consistency. Whether it is a corporate report or a campaign in 2026, the quality and “voice” remain identical.

4. Strategy-to-Execution Alignment

Usually, there is a gap between the “strategist” who has the idea and the “videographer” who films it. Things get lost in translation.

  • We are a Production-Strategic Hybrid. Our producers sit in the strategy meetings and the editing suites.
  • No “creative friction.” The final video actually does what the business objective required it to do, whether that’s informing stakeholders or driving retail sales.

5. Radical
Predictability

Creative projects are notorious for “going off the rails” or “going over budget.”

  • Our Process-Driven Pipeline removes the guesswork. We follow a strict milestone system (Alignment > Blueprint > Execution > Fulfillment).
  • You can report to your board or your CEO with total confidence. You know exactly when the “light” will be brought to your story and exactly what it will cost.

OUR CORE VALUES

We define ourselves as a high-output production engine guided by strategic business logic. We aren’t a collection of “artists” waiting for inspiration; we are a disciplined squad of specialists built for fulfillment.

SPOTLIGHT BELONGS TO YOU

We believe that the highest form of creative service is to remain invisible while making our clients shine. We do not compete for the spotlight; we exist to ensure it is focused exactly where it belongs—on our partners.

  • We prioritize the client’s brand standards over our own “artistic style.” We are comfortable as a white-label partner for giants.

ON TIME AND ON SPEC

In an industry of excuses, Lucca is a house of results. We take full ownership of the technical and operational outcome of every project. If we say it will be brought to light, it will be delivered—on time and on spec.

  • We don’t blame “creative blocks” or technical glitches. We build redundant systems and “Squad-based” workflows to ensure our clients never face a delay.

''FOLLOW-THE-SUN''

We understand that our creative output is a gear in a much larger business machine. We respect the “Hard Deadline” because we respect the professional pressure our clients face from their own stakeholders.

  • We align our production schedules with the client’s business cycles. We use our “Follow-the-Sun” model to provide 24-hour fulfillment for global partners.

ALIGNED WITH KPIS

We believe that aesthetics without purpose is a waste of resources. We have the integrity to prioritize a client’s business objectives over “cool” but unnecessary creative flair.

  • Before we film, we align with the KPIs. Every frame must serve a strategic goal.

plug-and-play extension

We don’t want to be “just another vendor.” We strive to be a plug-and-play extension of our clients’ internal teams. We value long-term partnership over one-off transactions.

  • We learn the internal culture and technical language of our clients. We act as the “internal production department” they didn’t have to build themselves, providing total continuity of service.

Get Started

Ready To Bring Your
Story to Light?

Let us handle the hard parts of your production pipeline — quietly, professionally, and on time.